Last Updated: Jun 15, 2016
Supported creative types: jpg, png and gif.
Supported creative dimensions:320x50, 300x250, 320x480, 216x36, 120x20, 300x50, 480x80, 480x320, 480x800, 640x960, 728x90, 768x1024, 960x640, 1024x768, 240x38, 480x75, 582x166, 600x500, 640x100, 640x1136, 480x44, 480x60, 300x300, 600x600, 1200x1200, 960x150, 360x300, 240x400, 160x600, 800x90, 800x120, 1024x90, 1280x90, 468x60, 640x270, 600x300, 640x40, 640x120, 640x400, 568x320, 640x360, 300x170, 180x100.
Creatives Auditing: Your creatives will be pending approval after they have been uploaded. While your creatives are pending, they will be rejected by our premium inventories automatically until they got approved. Creatives approvals will be done within 12 hours during working days.
Campaigns must respect the guidelines of each exchange they are active bidding from. This creative policy is updated from time to time, and is effective as of the date written above. You are required to review it on a regular basis to ensure that your ad creatives and campaigns meet these guidelines. Failure to abide by the rules of this policy may lead to the suspension of your account.
Below are general guidelines:
Below are the wrong examples of the creatives:
Landing Page Error Ad
Landing Page Error ad is the error produced when the landing page URL leads to HTTP Error 404 - Not Found.
File download ads will perform an automatic download when a user clicks on a banner expecting to be leaded to a landing page and often it starts downloading automatically without any user intervention.
Vertical ads are the campaigns promoting or containing links related to gambling, online
casinos with payments involved, tobacco, alcohol, weapons and religion.
The screenshots below show Alcohol, Gambling and Religious banners.
Offensive ads are the creatives which either are/or contain the following:
• Inappropriate content for children
• Sexually Inappropriate/Porn
• Animal Cruel
• Condoning violence
Specific Inventories Creative Guidelines:
MoPub is offering high quality traffic and the policy on creatives and landing pages are extremely strict. No exception on any banner or landing pages. Advertisers must follow the policy in the below link. We also highlight the most common mistakes below for you reference.
Google has strict policy on creatives and landing pages and will do auditing by itself. It usually takes 2-3 days to complete the auditing process.
Google has a strict regulation on landing page policy, please visit the link here: