URL可选宏

广告宏(URL追踪变量)对于你使用第三方追踪系统来优化推广非常有用。我们现在支持一系列的第三方追踪系统,包括MAT, Appsflyer, Adjust, Tapstream, Kochava等。

Avazu Mobile DSP现在支持各种类型的宏,如下表所示。

Supported URL variables Field Info Example
{subid} Avazu Mobile DSP unique click ID "123"
{sha1_did} SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) "dbdf168592551aefaa0edef6866528f017b9f088"
{md5_did} MD5 hashed device ID (e.g. IMEI, MEID, or ESN) "5b8129f47244e361844f9ce1d7b5a7f2"
{sha1_dpid} SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) "14d860db7d933029c63a6764f8789e20845774ab"
{md5_dpid} MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) "d330f26cb568139a3408ed753a4cbc93"
{campaign_id} Campaign ID "52"
{campaign_name} Name of campaign "0610 InMobi ALL QPS=1000"
{creative_id} Creative ID "48"
{ad_size} width×height (e.g. “320×50") "320×50"
{exchange} Name of RTB exchange where impression is won "Smaato"
{carrier} Carrier used by mobile device (derived from IP) "T-Mobile"
{ip} IP address of user "213.26.205.145"
{gps} GPS coordinates, up to 6 decimal precision (i.e. “1.305844,103.864444") "1.305844,103.864444"
{country} Country of visitor (ISO 3166-1 alpha-2 codes: AU, CA, US, CN) "us"
{os} Device operating system "android"
{os_version} Device operating system version "4.4.2"
{ua} Device user agent "Mozilla/5.0 (iPhone; CPU iPhone OS 7_1_1 like Mac OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Mobile/11D201"
{device_vendor} Device make (e.g., “Apple”) "apple"
{device_model} Device model (e.g., “iPhone”) "iPhone"
{publisher_name} plain text name of the publisher "Adaptive Media, Inc"
{media} app OR site (e.g. "site") "app"
{source_name} plain text name for the site or app that the ad is being served on "Space_Defender"
{timestamp}  UNIX timestamp of RTB auction "1402831102"
{datetime} Date and time of RTB auction formatted as YYYY-MM-DD HH:MM:SS (GMT Time) "2014-06-15 19:18:20"
{category} IAB Category of site/app (e.g. "IAB1,IAB5,IAB9") "IAB1,IAB5,IAB9"
{domain} Domain of the site/app (e.g., “mysite.foo.com”). "mysite.foo.com"
{appstore_url} App store URL for an installed app; for QAG 1.5 compliance. "https://itunes.apple.com/app/yourappname/id123456"
{bundle_id} Application bundle or package name (e.g., com.foo.mygame); intended to be a unique ID across exchanges. "com.foo.mygame"
{idfa} Unique identifier on iOS6 and above "6D92078A-8246-4BA4-AE5B-76104861E7DC"
{googleadid} Google's advertising identifier "12048add-89a8-4d01-8578-9fb80aaea647"
{ifa} ID sanctioned for advertiser use in the clear (i.e.: idfa, googleadid...) "AEBE52E7-03EE-455A-B3C4-E57283966239"
{dnt} Standard “Do Not Track” flag as set in the header by the browser, where 0 = tracking is unrestricted, 1 = do not track "0"
{pageurl} URL of the page where the impression will be shown "http://website.com"
{source_id} ID of the site or app that the ad is being servied on 9c8577b5237146fb93af7edacd5eb05a
{lat} Latitude from -90.0 to +90.0, where negative is south 46.0803
{lon} Longitude from -180.0 to +180.0, where negative is west 18.213821
{referrer_url} Referrer URL that caused navigation to the current page http://www.youtube-mp3.org/es

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