Win Rate

What is the Win Rate in the reporting data means?

Win Rate (bid success rate) means among all the bidding competition a campaign participates, The rate that it wins ( first compete and win on Avazu DSP platform over other campaigns, then compete and win over bids from other DSPs).

Only after the campaigns already won the bidding competing with other campaigns on Avazu DSP, then the Win Rate is calculated. That said, a win rate of 90% doest mean one has won 90% traffic at all. The formula is:the total number of impressions a campaign has won divided by the total number of impressions the campaign bids with other DSPs. i.e.: a campaign bidding 100 times along with other DSPs , the successful auction is 60 times, the Win Rate is 60%.

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