What is the Win Rate in the reporting data means?
Win Rate (bid success rate) means among all the
bidding competition a campaign participates, The rate that it wins ( first
compete and win on Avazu DSP platform over other campaigns, then compete and
win over bids from other DSPs).
Only after the campaign’s already won the bidding competing with other campaigns
on Avazu DSP, then the Win Rate is calculated. That said, a win rate of 90% does’t mean one has won 90% traffic at all. The formula is:‘the total number of
impressions a campaign has won’ divided by ‘the total number of impressions the campaign bids with other DSPs’. i.e.: a campaign bidding 100 times along with other DSPs
, the successful auction is 60 times, the Win Rate is 60%.