IAB Categorization with Examples

IAB Categorization with Examples

The IAB taxonomy and standard is used for categorizing creatives. To assist you in better use of this taxonomy, MoPub has provided examples where applicable.


ValueCategory NameExamples (where applicable)
IAB1Arts & Entertainment
IAB1-1Books & Literature
IAB1-2Celebrity Fan/Gossip
IAB1-3Fine Art
IAB1-4Humor
IAB1-5Movies
IAB1-6Musicringtone
IAB1-7Television
IAB2Automotive
IAB2-1Auto Parts
IAB2-2Auto Repair
IAB2-3Buying/Selling Cars
IAB2-4Car Culture
IAB2-5Certified Pre-Owned
IAB2-6Convertible
IAB2-7Coupe
IAB2-8Crossover
IAB2-9Diesel
IAB2-10Electric Vehicle
IAB2-11Hatchback
IAB2-12Hybrid
IAB2-13Luxury
IAB2-14MiniVan
IAB2-15Mororcycles
IAB2-16Off-Road Vehicles
IAB2-17Performance Vehicles
IAB2-18Pickup
IAB2-19Road-Side Assistance
IAB2-20Sedan
IAB2-21Trucks & Accessories
IAB2-22Vintage Cars
IAB2-23Wagon
IAB3Business
IAB3-1Advertising
IAB3-2Agriculture
IAB3-3Biotech/Biomedical
IAB3-4Business Software
IAB3-5Construction
IAB3-6Forestry
IAB3-7GovernmentLottery and scratch-offs
IAB3-8Green Solutions
IAB3-9Human Resources
IAB3-10Logistics
IAB3-11Marketing
IAB3-12Metals
IAB4Careers
IAB4-1Career Planning
IAB4-2College
IAB4-3Financial Aid
IAB4-4Job Fairs
IAB4-5Job Search
IAB4-6Resume Writing/Advice
IAB4-7Nursing
IAB4-8Scholarships
IAB4-9Telecommuting
IAB4-10U.S. Military
IAB4-11Career Advice
IAB5Education
IAB5-17-12 Education
IAB5-2Adult Education
IAB5-3Art History
IAB5-4College Administration
IAB5-5College Life
IAB5-6Distance Learning
IAB5-7English as a 2nd Language
IAB5-8Language Learning
IAB5-9Graduate School
IAB5-10Homeschooling
IAB5-11Homework/Study Tips
IAB5-12K-6 Educators
IAB5-13Private School
IAB5-14Special Education
IAB5-15Studying Business
IAB6Family & Parenting
IAB6-1Adoption
IAB6-2Babies & Toddlers
IAB6-3Daycare/Pre School
IAB6-4Family Internet
IAB6-5Parenting – K-6 Kids
IAB6-6Parenting teens
IAB6-7Pregnancy
IAB6-8Special Needs Kids
IAB6-9Eldercare
IAB7Health & Fitness
IAB7-1Exercise
IAB7-2A.D.D.
IAB7-3AIDS/HIV
IAB7-4Allergies
IAB7-5Alternative Medicine
IAB7-6Arthritis
IAB7-7Asthma
IAB7-8Autism/PDD
IAB7-9Bipolar Disorder
IAB7-10Brain Tumor
IAB7-11Cancer
IAB7-12Cholesterol
IAB7-13Chronic Fatigue Syndrome
IAB7-14Chronic Pain
IAB7-15Cold & Flu
IAB7-16Deafness
IAB7-17Dental Care
IAB7-18Depression
IAB7-19Dermatology
IAB7-20Diabetes
IAB7-21Epilepsy
IAB7-22GERD/Acid Reflux
IAB7-23Headaches/Migraines
IAB7-24Heart Disease
IAB7-25Herbs for Health
IAB7-26Holistic Healing
IAB7-27IBS/Crohn’s Disease
IAB7-28Incest/Abuse Support
IAB7-29Incontinence
IAB7-30Infertility
IAB7-31Men’s Health
IAB7-32Nutrition
IAB7-33Orthopedics
IAB7-34Panic/Anxiety Disorders
IAB7-35Pediatrics
IAB7-36Physical Therapy
IAB7-37Psychology/Psychiatry
IAB7-38Senior Health
IAB7-39Sexualityabortion
IAB7-40Sleep Disorders
IAB7-41Smoking Cessation
IAB7-42Substance Abuse
IAB7-43Thyroid Disease
IAB7-44Weight Loss
IAB7-45Women’s Health
IAB8Food & Drink
IAB8-1American CuisineBurgers, burger houses, steakhouses, online selling of american cuisine (e.g. seamless, grubhub,etc)
IAB8-2Barbecues & GrillingBarbecues (food), barbecues (physical equpments), grills (physical stores)
IAB8-3Cajun/CreoleCajun food, creole food, Cajun foodhouses, Creole foodhouses, equipments/recipes needed for Cajun/creole food
IAB8-4Chinese CuisineChinese food, Chinese restaurants, equipments/recipes needed for Chinese food
IAB8-5Cocktails/BeerBeer, hard liquor (vodka, rum, scotch, whiskey, etc), any cocktails made using hard liquor, any company looking to sell beer, hard liquor, cocktails made using hard liquor, whether online or physical
IAB8-6Coffee/TeaCoffee, tea, coffee/tea derivatives, online websites/apps that sell coffee/tea, coffee/tea derivatives, physical locations that sell that sell coffee/tea, coffee/tea derivatives
IAB8-7Cuisine-SpecificBooks/recipes/articles/websites/blogs that provide information on any type of specific cuisine not covered by other IAB categories
IAB8-8Desserts & BakingDesserts / baking / Books/recipes/articles/websites/blogs that provide information on desserts & baking
IAB8-9Dining OutRestaurants / Michelin guidebooks promoting physical restaurant locations
IAB8-10Food AllergiesInformation related to all food related allergies, including lactose intolerance, peanut butter allergies, etc
IAB8-11French CuisineFrench food, French restaurants, equipments/recipes needed for French food
IAB8-12Health/Lowfat CookingInformation related to all healthy, lowfat cooking, including but not limited to organic food, edible oils, etc.
IAB8-13Italian CuisineItalian food, Italian restaurants, equipments/recipes needed for Italian food, Festivals related to italian food
IAB8-14Japanese CuisineJapanese food, Japanese restaurants, equipments/recipes needed for Japanese food, Festivals related to Japanese food
IAB8-15Mexican CuisineMexican food, Mexican restaurants, equipments/recipes needed for Mexican food, Festivals related to Mexican food
IAB8-16VeganAll food, recipes, restaurants, festivals related to the practice of veganism (abstainment from use of animal products)
IAB8-17VegetarianAll food, recipes, restaurants, festivals related to the practice of vegetarianism (abstainment from the consumption of meat)
IAB8-18WineWine, wine cocktails, online and offline sales of wine, wineries, wine making classes, wine-tasting
IAB9Hobbies & Interests
IAB9-1Art/TechnologyArts depicting technology, technology using art (e.g promoting an ipad app for painting,), education materials related to the intersection of arts and technology, technology used for designs
IAB9-2Arts & CraftsArts, handicrafts, online and offline sale of arts, art auctions, art exhibits, events dedicated to arts (painting, dance, orchestras), etc.
IAB9-3BeadworkEverything in Arts&crafts that speacializes in beadwork
IAB9-4BirdwatchingActivities related to birds, events related to watching birds/informative events about birds/ apps or websites promoting or providing information on such events
IAB9-5Board Games/PuzzlesGames/activities related to solving puzzles, board games, online version of such games, offline activities promoting such games
IAB9-6Candle & Soap MakingActivities promoting candle making, soap making, information on candle making, information on soap making
IAB9-7Card GamesReal-money gambling e.g. Casino Advertising Gambling, Casino advertising resort, online gambling, penny auctions, scratch cards, sports betting other gambling
IAB9-8ChessPhysical games of chess, events promoting chess games (chess tournaments), chess apps/websites
IAB9-9CigarsCigars, cigarettes, tobacco products, online and offline sales of tobacco products
IAB9-10CollectingActivies / events promoting collection of any material for a prolonged period of time,including but not limited to stamps, coins, bitcoins, envelopes, etc
IAB9-11Comic Books
IAB9-12Drawing/Sketching
IAB9-13Freelance Writing
IAB9-14Genealogy
IAB9-15Getting Published
IAB9-16Guitar
IAB9-17Home Recording
IAB9-18Investors & Patents
IAB9-19Jewelry Making
IAB9-20Magic & Illusion
IAB9-21Needlework
IAB9-22Painting
IAB9-23Photography
IAB9-24Radio
IAB9-25Roleplaying Games
IAB9-26Sci-Fi & Fantasy
IAB9-27Scrapbooking
IAB9-28Screenwriting
IAB9-29Stamps & Coins
IAB9-30Video & Computer GamesComputer and Video Games or Free casino-type games
IAB9-31Woodworking
IAB10Home & Garden
IAB10-1Appliances
IAB10-2Entertaining
IAB10-3Environmental Safety
IAB10-4Gardening
IAB10-5Home Repair
IAB10-6Home Theater
IAB10-7Interior Decorating
IAB10-8Landscaping
IAB10-9Remodeling & Construction
IAB11Law, Gov’t & Politics
IAB11-1Immigration
IAB11-2Legal Issues
IAB11-3U.S. Government Resources
IAB11-4Politics
IAB11-5Commentary
IAB12News
IAB12-1International News
IAB12-2National News
IAB12-3Local News
IAB13Personal Finance
IAB13-1Beginning Investing
IAB13-2Credit/Debt & Loans
IAB13-3Financial News
IAB13-4Financial Planning
IAB13-5Hedge Fund
IAB13-6Insurance
IAB13-7Investing
IAB13-8Mutual Funds
IAB13-9Options
IAB13-10Retirement Planning
IAB13-11Stocks
IAB13-12Tax Planning
IAB14Society
IAB14-1Dating
IAB14-2Divorce Support
IAB14-3Gay Life
IAB14-4Marriage
IAB14-5Senior Living
IAB14-6Teens
IAB14-7Weddings
IAB14-8Ethnic Specific
IAB15Science
IAB15-1Astrology
IAB15-2Biology
IAB15-3Chemistry
IAB15-4Geology
IAB15-5Paranormal Phenomena
IAB15-6Physics
IAB15-7Space/Astronomy
IAB15-8Geography
IAB15-9Botany
IAB15-10Weather
IAB16Pets
IAB16-1Aquariums
IAB16-2Birds
IAB16-3Cats
IAB16-4Dogs
IAB16-5Large Animals
IAB16-6Reptiles
IAB16-7Veterinary Medicine
IAB17Sportsfantasy sports
IAB17-1Auto Racing
IAB17-2Baseball
IAB17-3Bicycling
IAB17-4Bodybuilding
IAB17-5Boxing
IAB17-6Canoeing/Kayaking
IAB17-7Cheerleading
IAB17-8Climbing
IAB17-9Cricket
IAB17-10Figure Skating
IAB17-11Fly Fishing
IAB17-12Football
IAB17-13Freshwater Fishing
IAB17-14Game & Fish
IAB17-15Golf
IAB17-16Horse Racing
IAB17-17Horses
IAB17-18Hunting/Shooting
IAB17-19Inline Skating
IAB17-20Martial Arts
IAB17-21Mountain Biking
IAB17-22NASCAR Racing
IAB17-23Olympics
IAB17-24Paintball
IAB17-25Power & Motorcycles
IAB17-26Pro Basketball
IAB17-27Pro Ice Hockey
IAB17-28Rodeo
IAB17-29Rugby
IAB17-30Running/Jogging
IAB17-31Sailing
IAB17-32Saltwater Fishing
IAB17-33Scuba Diving
IAB17-34Skateboarding
IAB17-35Skiing
IAB17-36Snowboarding
IAB17-37Surfing/Bodyboarding
IAB17-38Swimming
IAB17-39Table Tennis/Ping-Pong
IAB17-40Tennis
IAB17-41Volleyball
IAB17-42Walking
IAB17-43Waterski/Wakeboard
IAB17-44World Soccer
IAB18Style & Fashion
IAB18-1Beauty
IAB18-2Body Art
IAB18-3Fashion
IAB18-4Jewelry
IAB18-5Clothinglingerie
IAB18-6Accessories
IAB19Technology & Computing
IAB19-13-D Graphics
IAB19-2Animation
IAB19-3Antivirus Software
IAB19-4C/C++
IAB19-5Cameras & Camcorders
IAB19-6Cell Phones
IAB19-7Computer Certification
IAB19-8Computer Networking
IAB19-9Computer Peripherals
IAB19-10Computer Reviews
IAB19-11Data Centers
IAB19-12Databases
IAB19-13Desktop Publishing
IAB19-14Desktop Video
IAB19-15Email
IAB19-16Graphics Software
IAB19-17Home Video/DVD
IAB19-18Internet Technology
IAB19-19Java
IAB19-20JavaScript
IAB19-21Mac Support
IAB19-22MP3/MIDI
IAB19-23Net Conferencing
IAB19-24Net for Beginners
IAB19-25Network Security
IAB19-26Palmtops/PDAs
IAB19-27PC Support
IAB19-28Portable
IAB19-29Entertainment
IAB19-30Shareware/Freeware
IAB19-31Unix
IAB19-32Visual Basic
IAB19-33Web Clip Art
IAB19-34Web Design/HTML
IAB19-35Web Search
IAB19-36Windows
IAB20Travel
IAB20-1Adventure Travel
IAB20-2Africa
IAB20-3Air Travel
IAB20-4Australia & New Zealand
IAB20-5Bed & Breakfasts
IAB20-6Budget Travel
IAB20-7Business Travel
IAB20-8By US Locale
IAB20-9Camping
IAB20-10Canada
IAB20-11Caribbean
IAB20-12Cruises
IAB20-13Eastern Europe
IAB20-14Europe
IAB20-15France
IAB20-16Greece
IAB20-17Honeymoons/Getaways
IAB20-18HotelsIncluding casino hotels where only the hotel is advertised
IAB20-19Italy
IAB20-20Japan
IAB20-21Mexico & Central America
IAB20-22National Parks
IAB20-23South America
IAB20-24Spas
IAB20-25Theme Parks
IAB20-26Traveling with Kids
IAB20-27United Kingdom
IAB21Real Estate
IAB21-1Apartments
IAB21-2Architects
IAB21-3Buying/Selling Homes
IAB22Shopping
IAB22-1Contests & Freebies
IAB22-2Couponing
IAB22-3Comparison
IAB22-4Engines
IAB23Religion & Spirituality
IAB23-1Alternative Religions
IAB23-2Atheism/Agnosticism
IAB23-3Buddhism
IAB23-4Catholicism
IAB23-5Christianity
IAB23-6Hinduism
IAB23-7Islam
IAB23-8Judaism
IAB23-9Latter-Day Saints
IAB23-10Pagan/Wiccan
IAB24Uncategorizedsocial networking
IAB25Non-Standard Content
IAB25-1Unmoderated UGC
IAB25-2Extreme Graphic/Explicit Violence
IAB25-3Pornography
IAB25-4Profane Content
IAB25-5Hate Content
IAB25-6Under Construction
IAB25-7Incentivized
IAB26Illegal Content
IAB26-1Illegal Content
IAB26-2Warez
IAB26-3Spyware/Malware
IAB26-4Copyright Infringement

Feedback and Knowledge Base